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Adapting marketing to libraries in a changing and world-wide environment : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 = Le marketing des bibliotheques a l'heure du changement et de la mondialisation / edited by = edite par Rejean Savard

Adapting marketing to libraries in a changing and world-wide environment : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 = Le marketing des bibliotheques a l'heure du changement et de la mondialisation / edited by = edite par Rejean Savard

Suradnici

Urednik : Savard, Rejean

Impresum

Munchen : K. G. Saur, 2000.

Materijalni opis

89 str. , ilustr. ; 22 cm

Predmetnice

marketing • knjižnica

Nakladnička cjelina

IFLA Publications

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