Adapting marketing to libraries in a changing and world-wide environment : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 = Le marketing des bibliotheques a l'heure du changement et de la mondialisation / edited by = edite par Rejean Savard

Adapting marketing to libraries in a changing and world-wide environment : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 = Le marketing des bibliotheques a l'heure du changement et de la mondialisation / edited by = edite par Rejean Savard

Adapting marketing to libraries in a changing and world-wide environment : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 = Le marketing des bibliotheques a l'heure du changement et de la mondialisation / edited by = edite par Rejean Savard

m – omeđena publikacija

Suradnici

Urednik : Savard, Rejean

Impresum

Munchen : K. G. Saur, 2000.

Materijalni opis

89 str. , ilustr. ; 22 cm

Napomena

Tekst na engl. i franc. jeziku • Na vrhu nasl. str.: Section on management and marketing = Section management et marketing

Napomena

Bibliografija: str. 10-11 i bilješke uz poglavlja

Predmetnice

marketing • knjižnica

Jezik teksta

eng – engleski • fre – francuski

ISBN

Nakladnička cjelina

IFLA Publications

Signatura

A-II-207/89 – 26451